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Creative Project Management Proposal

This document outlines a proposal from Kimberly Broughton ("Service Provider") to Boricanuck Digital Ventures ("Client") for services aimed at enhancing the Client’s digital presence and marketing strategies. This proposal is intended for review and discussion. Final terms are subject to mutual agreement and will be reflected in a formal contract.

From: Kimberly Broughton

To: Cam Cruickshank of Boricanuck Digital Ventures

Date: May 16, 2025

Introduction

This document outlines a proposal from Kimberly Broughton ("Service Provider") to Cam Cruickshank of Boricanuck Digital Ventures ("Client") for creative project management services. This proposal is intended for review and discussion. Final terms are subject to mutual agreement and will be reflected in a formal contract.


Proposed Timeline

Proposed Start Date: June 1, 2025

Proposed End Date: September 1, 2025


An extension may be considered upon evaluation and mutual agreement by both parties.

Scope of Proposed Services

Kimberly Broughton proposes to deliver project management services to the following brands within Boricanuck Digital Ventures:

  • End Zone Leadership

  • Clock Tower Higher Education

  • Touch and Tail Football

  • You Will Love Puerto Rico


Social Media Management

  • Content Strategy and Planning

    • Develop and oversee weekly content plans for Facebook, LinkedIn, and YouTube in alignment with brand objectives.

    • Ensure all content aligns with platform best practices and target audience engagement goals.

  • YouTube Channel Establishment and Oversight

    • Facilitate the setup and optimization of a YouTube channel, including branding, content categories, and SEO best practices.

    • Manage the end-to-end video content pipeline via subcontracted team members (scripting, recording, editing, publishing).

  • Publishing and Engagement Coordination

    • Ensure the regular publishing of 3–4 posts per week on each platform (Facebook and LinkedIn).

    • Oversee scheduling and community management efforts, including audience engagement and response tracking.

  • Performance Monitoring and Reporting

    • Track performance metrics across platforms and content types.

    • Provide monthly reports with analytics, insights, and strategic recommendations for future content planning.


Wordpress Website Management

Responsible for ongoing content updates, media management, basic SEO, and adjustments to layout and navigation within the WordPress platform. Includes monitoring plugin/theme updates, ensuring functionality across devices, and coordinating light troubleshooting or improvements as needed.


Affiliate Marketing Management

  • Maintain and manage existing affiliate marketing systems.

  • Update and integrate affiliate banners and links across the website as needed.

  • Promote executive coaches using provided affiliate links and materials.

  • Coordinate supporting content (blog posts, emails, social media) to align with affiliate campaigns.

  • Recommend basic optimizations based on performance data and strategic insights.


Advertising & Monetization Management

  • Launch initial monetization efforts using Google AdSense, with ongoing evaluation for potential migration to alternative platforms (e.g., Media.net).

  • Analyze and determine the most effective monetization platform for each brand based on performance data and strategic fit.

  • Develop and refine a scalable advertising and affiliate marketing strategy aligned with brand goals.

  • Manage Sales Performance Management (SPM) and affiliate programs to optimize revenue streams.

Category
Service
End Zone Leadership
Clock Tower Higher Education
Touch and Tail Football
You Will Love Puerto Rico
Monetization & Revenue
Advertising & Monetization Management
✔️
✔️
✔️
✔️
Affiliate Marketing Management
✔️
❌
✔️
✔️
Website Management
WordPress Website Management
✔️
✔️
✔️
✔️
Analytics & Oversight
Performance Monitoring & Reporting
✔️
✔️
✔️
✔️
Social Media
Content Strategy and Planning
✔️
❌
✔️
✔️
Social Media Management
✔️
❌
✔️
✔️
Publishing & Engagement
✔️
❌
✔️
✔️
YouTube Channel Setup & Oversight
✔️
❌
✔️
❌

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Subcontracting & Task Fulfillment

As the Project Manager, Kimberly Broughton will be responsible for identifying and sourcing qualified subcontractors through Upwork, as permitted by the specific skillset requirements and the Client’s budget.


When a task or project arises that requires additional expertise, it will be posted on Upwork, and proposals will be solicited. The Client will review the most suitable candidates based on qualifications, availability, and budget, and indicate their preferred choice. Once a subcontractor is selected, the Client authorizes Kimberly Broughton to engage and hire the subcontractor on their behalf through Upwork. The Client will be responsible for directly compensating the subcontractor via Upwork.


Kimberly Broughton will oversee the coordination of subcontracted work to ensure alignment with project goals and quality standards.

Client Responsibilities & Collaboration

The Client will:

  • Provide timely access to all relevant platforms and accounts.

  • Engage in regular communication and respond promptly to requests.

  • Participate in weekly check-in meetings to ensure alignment and track progress.

  • Adhere to the project management system utilized by the Service Provider (the platform used will be communicated prior to project initiation).

Monthly Fee

$3,500 USD/month

This rate includes all services outlined in this proposal. Third-party tools, hosting, or marketing platforms (if required) will be billed separately and discussed in advance.

Additional Considerations

  • Business Hours: Monday–Thursday, 9:00 AM – 5:00 PM EST. Work outside of these standard hours can be accommodated with prior notice.

  • Portfolio & Marketing Usage: The Service Provider may include the work completed in their portfolio or other marketing materials unless otherwise agreed.

  • Proposal Status: This proposal is non-binding and subject to revision during the discussion phase. Final terms will be confirmed in a formal contract.

Learning and Skill Development Acknowledgment

The Client acknowledges that the Service Provider may be acquiring or refining certain skills necessary to fully perform portions of the scope of work during the contract term. The Service Provider commits to diligently learning and applying these skills to meet project requirements. The agreed-upon fee reflects the value of the services and results delivered by the Service Provider, which include both project management expertise and the professional development necessary to support the Client’s needs—not payment for the learning process itself.


Should significant delays or issues arise related to the learning process, both parties agree to communicate promptly and collaboratively address adjustments to timelines or scope as needed.

Questions & Next Steps

Thank you for reviewing this proposal. Before we move forward, please feel free to submit any questions, revisions, or clarifications you may have. We want to ensure everything is aligned with your needs and expectations.

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